In Praise of Small Innovations

You don’t always have to shoot for the moon when you’re making something new. Often times the smallest, simplest innovations are the ones that surprise and delight.

Take a look at the Facebook Messenger app below.

Look closely at the green button. I can touch that without adding a message.

And it says exactly what I want to say—without typing any words. That’s a beautiful thing. Someone at Facebook gave life to the dead “Send” button.

It’s so simple, obvious, and unique.

You don’t need to reinvent the wheel everytime, but dare to ask yourself “How will you improve it?”